Connected Cars

CASE 2: CONNECTED CARS – A REALITY?

MIHIR SANGODKAR

PULKIT AGARWAL

AISHWARY KUMAR GUPTA

XLRI JAMSHEDPUR

Executive Summary:

To completely envisage the opportunities presented by the constantly mutating consumer demand and technological

growth, automakers and mobile operators need to iteratively re-valuate the business models for connected car

services. The connected car market is complex and is still building its prospective customer base. This requires

innovative solutions that iteratively configure supply methodology, bundling of services and delivery channels. For

these new models to succeed, mobile operators and automakers need to cooperate and develop strategic

partnerships.

The prospective utilization of connected cars depends on the effectiveness of smart mobility and connectivity

solutions. Mobile operators could help promote demand for telematics through:

1. Platform for deployment of innovative automotive solutions.

2. Optimization of connectivity services for tethering and mobile integration.

3. Business models propagating the theme of “everything connected”.

Connected Car Services envelopes the following domains:

1.

2.

3.

4.

5.

To Cloud

To Personal Devices

To Infrastructure

Car to Car

Within Car

CarIQ attempts to bring a revolutionary integrated smart mobility solution in India that will help the prospective

customer connect to services, infrastructure, cloud and personal devices. The definition of the value proposition for

the product begins with a thorough understanding of customer needs, so as to target the services to meet those

needs.

Identify Customer Match Solutions to

Needs

the needs

Balancing value/

cost

Select Appropriate

Business Models

Leverage Strategic

Partnerships to

achieve the same

As an early entrant into the connected cars market in India, CarIQ needs a bundled service that exceeds customer

expectations in its nascent stage. We aim at developing a product specification...