Business Strategy for Radisson Blu Dubai Deira Creed

SHMS University center |

Radisson BLU Dubai Deira Creek |

A competitive business strategy |

Ms. Zainab Atta

Strategic Directions

|

Mischal Menden |

Student number: 100202590 |

11/8/2010 |

Abstract

This paper analyzes the competitive strategy of the Radisson BLU DDC hotel. The aim of this paper is to point out weaknesses within the competitive strategy and evaluate constraints of the analytical tools used. For the analysis part the author used the PESTEL, 5forces and SWOT analysis, furthermore he suggested the implementation through change management, of an Arabic restaurant, in order to work against the threats faced by the new government policy. Moreover the author of this paper pointed out limitations when designing a strategy rationally and suggested to craft the strategy according to Mintzberg’s (1987) principles. In addition the author concluded the opportunities taken by this particular hotel company, after analyzing which kind of opportunities have been created due to governmental changes and creation of new authorities concerning the environment and health and safety issues.

Contents

Abstract 2

Introduction 3

Aims and Objectives 5

Methodology 6

Internal and External Analysis 7

PESTEL analysis 7

The Political environment 7

The Economical environment 8

The Social environment 8

The Technological environment 9

The Environmental environment 9

The Legal environment 10

Critique and Conclusion 10

Porter’s 5 forces 11

Threat of new entrants 12

Threat of substitutes 12

Power of suppliers 13

Power of buyers 13

Competitive rivalry 13

Critique and Conclusion 13

SWOT analysis 14

Critique and Conclusion 15

Opportunities and Challenges 16

Suggestions and Recommendations 16

Conclusion 18

References 19

Introduction

The Radisson SAS BLU Dubai Deira Creek is part of the Rezidor group of hotels, which include several other chains like, the Park Inn by Radisson, the Regent, the Country...