Bayantel

PROBLEM STATEMENT:

How can Bayantel boost their sales and brand equity to outsmart competitors?

SWOT ANALYSIS

STRENGTH

Wide outreach. Bayantel has reached a high volume of transactions through a national

Network of both company-owned and franchised offices. The high volume maximizes

Economies of scale in the development of systems, national marketing, and technology

Development. The high volume is necessary for achieving financial viability in

Telecommunications service because these services are low margin.

WEAKNESESS

Lack of outreach in remote areas. Bayantel’s focus on office upgrading and a minimum

Standard look has increased the costs of opening an office, eliminating some lower income

And lower population density areas from eligibility. Bayantel lacks a lower cost business

Model that would be more appropriate in lower volume areas, where good returns are

Possible.

Selected service features. Consumer research shows that Bayantel needs to improve

Accuracy, confidentiality, privacy, and comfort while using services so that it

Can better meet customer demand for service features.

OPPORTUNITIES

Diversification in ICT business services. Bayantel has an established reputation, customer

Base, and functional systems for providing services that facilitate business transactions of its

Business customers. New developments in ICTs may provide opportunities for offering new

Services with similar benefits. These services, including e-mail and e-commerce, could be

Added, without significant incremental investment, using the technology network Bayantel

Has already established. As more medium-sized and large businesses begin to use these

Technologies, smaller businesses that interact with larger suppliers and buyers will

Increasingly demand access to these services, too.

Adding other low-end services. Bayantel could increase its revenue per customer by adding

Other services that appeal to its current customer base. For example, Bayantel could...