Submitted by: Submitted by robin3000a
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Category: Business and Industry
Date Submitted: 12/04/2015 07:57 PM
Connecting with every customer
M a c y ’s, I n c . a n n u a l
r e p o rt 2 01 2
Macy’s, Inc. is one of the nation’s premier omnichannel retailers, with
fiscal 2012 sales of $27.7 billion. The company operates the Macy’s and
Bloomingdale’s brands with nearly 840 stores in 45 states, the District
of Columbia, Guam and Puerto Rico under the names of Macy’s and
Bloomingdale’s; the macys.com and bloomingdales.com websites, and
12 Bloomingdale’s Outlet stores. Bloomingdale’s in Dubai is operated
by Al Tayer Group LLC under a license agreement.
Macy’s, established in 1858, is America’s Omnichannel Store –
an iconic retailing brand with about 800 stores operating coastto-coast and online at macys.com. Macy’s offers powerful
assortments and the best brands, localized to each and every
customer by uniquely tailoring our product selections for
individual stores with obvious value, engaging service and
unforgettable moments.
We see a growing number of our customers becoming
omnichannel customers. They may research on their mobile
device before visiting one of our stores to touch the fabric on
a jacket or converse with a beauty advisor in our cosmetics
department. They may make the purchase in the store or buy
it online while at home or in the office. Our commitment is to
meet or exceed the expectations of every customer no matter
when, where or how they prefer to shop with us.
Celebrating the Magic of Macy’s
Clearly, Macy’s is distinctly different from other
major retailers. Macy’s embraces customers
and strives to provide an experience
that transcends ordinary shopping.
Our DNA includes special events
that are magical – the Macy’s
Thanksgiving Day Parade, Fourth
of July Fireworks, flower shows, fashion
extravaganzas, celebrity appearances,
cooking demonstrations and holiday
traditions ranging from the arrival of
Santa Claus to tree lightings and animated
window displays. Beyond fantastic events,
Macy’s is delivering magical...