Submitted by: Submitted by JTPienaar
Views: 461
Words: 4373
Pages: 18
Category: Business and Industry
Date Submitted: 02/13/2011 07:52 AM
| |Page | |
|1. |Introduction |2 |
|2. |The importance of brand loyalty |2 |
|3. |Drivers behind brand loyalty |3 |
| |3.1 The conceptual definition |3 |
| |3.2 The operational definition |6 |
|4. |Tata in the industry |8 |
Index
|5 |Measurement of brand loyalty |9 |
| |5.1 Notes on attributes of Tata and measurement |9 |
| |instrument choice | |
| |5.2 Other theoretical foundations |9 |
| |5.3 The measurement instrument |10 |
|6. |Results of study |11 |
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Executive summary
An...