Assisment

Principles and Practices of Management

How will you influence people to strive willingly for group objectives in your organization (target based industry)? Apply your interpersonal influence through communication process towards attaining your specialized goals?

Ans: A big challenge faced by managers in any company is keeping their group/team together and ensuring that each and every group member is focused toward achieving the common goals and objectives assigned to the group by the company.

A manager is successful only when he/she is able to extract the maximum efficiency from each group member. Especially in today's business environment when objectives are becoming more and more difficult to achieve and teams are becoming smaller due to cost constraints. A manager cannot afford to allow laxity in even a single group/team member.

1 What do we mean by group objectives?

Group objectives imply that a group of company employees collectively work together to achieve a common set of objectives within specified time frame(s). Essentially, the group would work to achieve targets assigned to them. A company would have a number of different groups or teams, each working on a different set of objectives. All groups effectively work together in this manner to contribute to achieve the broader goals of the company.

For example, in my company, which is a web services company, I have various groups or teams such as the sales team, the marketing team, the technical support team, the server administration team, the development team, and so on.

The sales team's objectives are to ensure that each sales order is executed within 4 hours (a defined delivery time frame) and that customers do not face any difficulty in placing orders and getting started once the order is executed.

The marketing team's objectives are to get customers to buy, and achieve defined monthly product wise sales targets.

The server administration team's objectives are to ensure that all our...