Competitive Advantages of Carrefour

Competitive advantages Of Carrefour

Focus on competitive prices & Conveniece Places

Carrefour reduce the operation cost by occupying land cheaply. Dalam toko, carrefour memberikan kenyamanan berbelanja bagi para konsumennya, sehingga membuat konsumennya berlama-lama di toko dan mereka akan membeli barang yang lebih banyak dari yang seharusnya mereka butuhkan. each of its store formats, Carrefour maintains a strong focus on competitive pricing. In the hypermarkets segment, over three quarters of the company’s stores offer the lowest or the second lowest prices versus their local competitors. The same is true for the company’s supermarkets and discount-stores.

As market leader

Carrefour as the first hypermarket in france busines that provide convenience and competitive pricing compared to other retail stores makes it a market leader, carrefour  has three formats market, to maintain the continuity of his shop.

Aggressive marketing

Management carrefour very aggressive in doing business, this is seen in the presence of a variety of ways that can be conducted by investors to join the carrefour, such as joint ventures, and franchise ownership.

Brand recognition

Carrefour has a good brand, this is evidenced by the many investors who are interested to join the carrefour, either through joint ventures, and franchising. It also can be proved with carrefour to 50% profit.

Competition strategy

(source= http://www.carrefour.com/cdc/group/our-strategy/ )

Client-oriented culture: getting to know our customers better in order to serve them better

With 12 million loyalty card-holders in France, but also 7.5 million in Spain, for example, Carrefour group stores have an excellent base from which to forge closer relationships with customers. As a multi-format retailer, Carrefour can offer solutions addressing a wide variety of shopping habits. By being more competitive, the brand will again become a tool for winning customers, enhancing customer loyalty and distinguishing...