Research Plan Outline

The following information identifies the needs of a company and our proposed methods for gathering the data as well as the time and cost to accomplish the task. The company has provided a two week turnaround time

1. Research Objectives:

a. What is the competition is Washington

b. What is the demand for products in Washington

c. What is the best way to market products in Washington

d. What is the appropriate branding for their products

2. Project Tasks:

In an effort to meet the client’s objective the following will need to be done to ensure optimum results:

a. Evaluate Company (Mission, objectives, goals, etc.)

b. Evaluate Trends in the Macroenvironment

i. Demographics

a) Population Age Mix

b) Educational Groups

c) Household Patterns

ii. Economic

d) Income Distribution

e) Savings Debt and Credit Availability

c. Evaluate marketing opportunities to estimate market demand

d. Estimate current demand

iii. Determine Total Market Potential

iv. Determine Area Market Potential

e. Estimate Future Demand

f. Identify target market through use of

v. Primary (Data from target market)

f) Observational Research

g) Focus-Group Research

h) Survey Research

i) Behavioral Data

j) Experimental Research

vi. Secondary (Research studies previously conducted):

k) government agencies

l) Chamber of commerce

m) Trade associations

n) Census Bureau Information

o) Nielson Ratings

vii. Research Instruments

p) Questionnaires

viii. Sampling Plan

q) Who should we survey?

r) How many people should we survey?

s) How should we choose the respondents?

ix. Determine which Contact Methods

t) Mail

u) Telephone

v) Online

g. Develop Brand

x. Come...