Uk Sports Retailing Industry Key Trends, Size, Growth, Shares and Forecast Research Report

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The UK sports goods market has been one of the most resilient retail markets throughout the recession supported by the more robust sectors such as sportswear, bicycles and fitness equipment. In the five years to 2019 incomes will gradually recover and consumers will feel more confident about spending on hobbies and memberships again, causing the market to outperform the previous five year period

Key Findings

Forecasts data up until 2019 to allow you to plan out future strategies in a much more informed manner

Gives in-depth market data by segment, providing information on what areas are driving growth in the sports market

Consumer data will allow you to understand who and how people are shopping for sports goods and why

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Synopsis

In the five years to 2014 sports goods sales increased by 18.1%, outperforming the total retail market highlighting its resilience and growth opportunities for retailers. The 2014 World Cup will boost sales in Q1 and Q2, with consumers starting to feel more confident about spending on discretionary items and wanting buy into team kits or replicas

In order to protect their brand image and quality credentials, more sports brands are focussing on opening their own retail stores and restricting stock supplied to sports retailers and discounters. For stores to be successful, brands must invest in creating an aspirational lifestyle, while justifying higher price points through customer service

The rise of online specialists, click & collect and better range availability are satisfying increasing demands for convenience, so retailers must continue to invest in this area. Leading sportswear players have seen a decline in loyalty for quality, allowing sector specialists to emphasise their...