Submitted by: Submitted by stacyrgraham76
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Words: 2149
Pages: 9
Category: Business and Industry
Date Submitted: 02/14/2011 05:33 PM
Running head: THE EVOLUTION OF AMAZON 1
Amazon Evolution
REQUIREMENTS: The final paper should be a 700 - 1050-word essay that describes Amazon’s strategy. Evaluation will be
based upon how well the team addresses the following topics:
• Discuss whether the company is moving away from its core competency of being a leading online retailer.
• Present areas where Amazon is competing with Google™ and Microsoft®, and whether competition is a wise strategy.
• Address Amazon’s database and its uses. This discussion should include possible data management issues as well as the
relationship amongst Amazon’s data, information, and knowledge.
• Describe how Amazon uses e-Business and e-Commerce for B2B and B2C.
Objective Description Evaluation
Points
Earned
Comments
Content 40% 34 Content 40%
Content
Objective 1
Discuss whether the
company is moving away
from its core competency of
being a leading online
retailer.
Exceptional 10
CO1: The paper does not address this question
directly, but the discussion supports appropriate
evaluation of the topic.
CO2: The paper includes appropriate evaluation and
discussion of this topic. The paper does not state
explicitly whether competition with these firms is a
wise strategy.
CO3: The paper addresses data management issues.
The paper requires additional discussion and analysis
related to Amazon's database and its uses. The paper
does not address this concern specifically.
C04: The paper provides appropriate analysis of this
topic.
Content
Objective 2
Present areas where
Amazon is competing with
Google™ and Microsoft®,
and whether competition is a
wise strategy.
Meets Most
Expectations 9
Content
Objective 3
Address Amazon’s database
and its uses. This discussion
should include possible data
management issues as well
as the relationship amongst
Amazon’s data, information,
and knowledge.
Satisfactory 7
Content
Objective 4
Describe how Amazon uses
e-Business and e-
Commerce for B2B...