Submitted by: Submitted by jedai88
Views: 275
Words: 285
Pages: 2
Category: Business and Industry
Date Submitted: 02/16/2011 03:48 PM
G.1 – BUD, Business Opportunity Description
1 – Market Potential
Number of habitants: 64 667 348
Number of foyer : 30 455 327
Average consumption per foyer and per year: 1
Average life : 3 years
Average price for : 60€
Market Potential= 609 106 534 €
2 – Market Penetration
The market penetration is 70%
3 – Status of the Industry
En volume, les ventes d’aspirateurs traîneaux se sont nettement accrues de 3 % en 2007 pour atteindre 3 286 000 appareils. Le segment des aspirateurs sans sacs a augmenté de 18 %.
- Threat of New Entrants: Low
- majors companies are splitting market share.
- Mature Market, not easy to enter in the market
- Power of Suppliers: medium
- Lots of suppliers,
- Lots of brands of vaccum cleaner
- Power of Buyers: High
- Numerous brands,
- Numerous POS
- Different prices and type of vaccum
- Threat of Substitute: Low
- Rivalry among Competitors: Medium to High
- Mature Market
- Lots of competitors but 3 major companies controlling the market
- High rivalry because companies offer the same product
4 – Competittive Situation
|Rowenta |14,4% |
|Dyson |13,1% |
|Miele |10,3% |
|Tornado |8,5% |
|Philips |7,2% |
|Hoover |7,2% |
|MDD |8% |
Follows by other brands :
ELECTROLUX
MOULINEX
NILFISK
PANASONIC
SAMSUNG
SEB
LG
Target
We would target all the french households, selling from first price to premium price.
Our range of...