E-Commerce

P.O. Box 342-01000 Thika

Email: info@mku.ac.ke

Web: www.mku.ac.ke

SCHOOL OF PURE AND APPLIED SCIENCES

DEPARTMENT OF INFORMATION TECHNOLOGY

COURSE CODE: BIT 4204

COURSE TITLE: ELECTRONIC COMMERCE

Instructional manual for BBIT – Distance Learning

COURSE OUTLINE .................................................................................................................... 5

CHAPTER ONE ........................................................................................................................... 7

INTRODUCTION TO E-COMMERCE .................................................................................................. 7

1.1

Definition of terms .................................................................................................................... 7

1.2

History of EC ............................................................................................................................ 8

1.3

Classification of E-Business Transactions ................................................................................ 9

1.4

Revenue Models...................................................................................................................... 10

1.5

Benefits and Limitations of E-commerce .............................................................................. 11

1.6

The Limitations of EC and Factors Affecting Adoption in Kenya ......................................... 12

Chapter Review Questions ...................................................................................................................... 15

CHAPTER TWO ........................................................................................................................ 16

ENABLING TECHNOLOGIES AND INFRASTRUCTURE ............................................................... 16

2.1

The Internet and the World Wide Web ................................................................................... 16

2.2

Client –server...