Marketing Planning

MARKETING PLANNING

Outcome 1: Be able to compile marketing audits

Outcome 2: Understand the main barriers to marketing planning

Outcome 3: Be able to formulate a marketing plan for a product or service

Outcome 4: Understand ethical issues in marketing.

SCENARIO

Marketing planning is the logical sequence and series of activities leading to the setting of marketing objectives and the formulations of plans for achieving them (McDonald, 2007)

You have recently been appointed as Assistant Marketing Manager in a market led organization. (You may choose any organization here from McDonalds, PepsiCo, Starbucks or your own organization where you are employed)

The organisation is expecting some inputs from you on the new marketing planning perspectives, barriers that might be encountered in the process and finally to produce a marketing plan for a product/service. In addition you are also required to shed some light on the ethical concerns related to marketing.

As part of your research, analysis, and evaluation you will need to undertake the following tasks:

TASK 1 (TCA) Date: 23 Nov, 2015

Your first task is to write a report that will review changing perspectives in marketing planning and the barriers that exist in organizations which prevent effective marketing planning.

This will be done in class in the form of a written time constrained activity

For all students following the HD and HND programmes the assessment will take place at 6pm on 23rd November 2015.

Please note that HD students must complete the timed assessment.

For HND students only, if you are unable to attend, the assessment will be posted on Moodle for you after 23rd November 2015, to submit as a written report together with Tasks 1 and 2 by the 20th December 2015.

You are required to complete the following:

• Review changing perspectives in marketing planning (1.1)

• Assess the main barriers to marketing planning in the chosen organization (2.1)

• Examine how...