Customer Satisfaction

CHAPTER 1

* INTRODUCTION

* NEED FOR THE STUDY

* OBJECTIVES

* METHODOLOGY

* LIMITATIONS

INTRODUCTION

Non-alcoholic Beverage industry can be classified into two types namely, The Fruit Drink Industry and Soft Drink Industry. Fruit Drinks are made from extracts of natural fruits whereas Soft Drinks are flavoured carbonated water containing Sugar. The Soft Drink industry is one of the most profitable industries in the world. It is no surprise that the world’s leading Multinational Company is a Soft Drink Brand. The major players in Soft Drink Industry are the archrivals-Coca-Cola and Pepsi. These two companies are competing in the Soft Drink market. Both companies are American based Multinational Companies and are well known for having fought similar wars fiercely in other parts of the world. But the average Indian consumer is neither interested in the war not curious about what is happening in the Soft Drinks market.

The Coca-Cola is a beverage company, manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated the Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers more than 400 brands in over 200 countries or territories and serves 1.6 billion servings each day. The company operates a franchised distribution system dating from 1889 where the Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.

Type : Public (NYSE: KO)

Dow Jones Industrial Average Component

Industry : Beverage

Founded : 1892

Headquarters : Atlanta, Georgia, United States

Area served :...