Submitted by: Submitted by peausha
Views: 1473
Words: 17368
Pages: 70
Category: Business and Industry
Date Submitted: 02/18/2011 07:06 AM
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EDS (EVERY DEALER SURVEY)
COMPARATIVE ANALYSIS OF COLA-FLAVOR OF
PEPSI AND COCA-COLA PRODUCTS
UNDER THE ESTEEM SUPERVISION OF
SMRITI BAJPAI
(FACULTY OF MIM)
SUBMITTED FOR THE PARTIAL FULFILLMENT OF THE DEGREE OF PGDM
SUBMITTED BY:
SUSHANT KUMAR JHA
ROLL – 15036
SESSION – 2009-2011
MAHARISHI INSTITUTE OF MANAGEMENT
Maharishi Nagar Noida-Dadri Road - 201304
Tel: (120) 2567603 fax: 0120-2562652
Website: maharishiinstituteofmanagement.com
E-mail: mimnoida@mahaemail.com
ACKNOWLEDGEMENT
I would like to take this opportunity to thanks all those people who have directly or indirectly helped me to provide my training program a success. My stint with VARUN BEVERAGES LTD. was an experience that will go a long way in molding my corporate behavior.
Firstly I would like to extend my sincere thanks to Mr. MAHESH PANDEY, the Senior Customer Executive for providing me with this opportunity with VARUN BEVERAGES LTD., a great learning experience. There would not have been other organization that would have given me the experience that I have gained here in VARUN BEVERAGES LTD.
I would also like to mention my special thanks to Mr. MANOJ RAWAT, the M.E. of VARUN BEVERAGES LTD. who co-operated and helped me to enhance my knowledge on various aspects of marketing and sales.
My sincere thanks are also to my guide and mentor Mrs. SMRITI VAJPAI (FACULTY OF MIM) for giving their valuable time and suggestion and the kind of guidance at various stages of this project.
I would also like to mention special thank to all sales and distribution team, and staff members at the Dadri office of VARUN BEVERAGES LTD. which was a constant source of information about the nuances of business, for providing me great working environment at VARUN BEVERAGES LTD.
TABLE OF CONTENTS
SECTION PAGE NO.
1. Preface 5
2. Introduction 7
3. Origins...