Germany Consumer Attitudes and Online Retail Dynamics Industry Key Trends, Size, Growth, Shares and Forecast Research Report 2014-2019

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Germany, the most populous country in the whole of Western Europe is also the largest economy in the whole of Europe and the fifth largest in the world. Both the facts are an absolute sign of maturity in regards to a developed nation. Out of the total population of the country, more than ¾ of the people use the internet. Amongst all these facts, Germany is growing at an exponential rate; competing by almost triple the UK’s current growth potential – Germany being the Europe’s second largest online market, behind the United Kingdom.

Key Findings

Online retailing has high potential compared to conventional channels, and is expected to grow at a CAGR of 12.6% over the forecast period

Increasing smartphone penetration and smartphone internet usage is expected to fuel m-commerce.

Holiday shoppers prefer to shop online to avoid long queues at the physical stores. Also online channel provides convenience shopping experience with innovative delivery services, and more number of consumers are showing interest to purchase online

Payment on invoice is the most preferred online payment followed by direct debt and PayPal

Electrical and electronics category is expected to grow at a CAGR of 14.3% during the forecast period and is set to overtake Apparel, Accessories, Luggage and Leather Goods by 2019. While furniture and floor coverings is the fastest growing category in the forecast period

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Synopsis

“Consumer Attitudes and Online Retail Dynamics in Germany, 2014–2019” provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to the German online retail environment. In addition, it analyses the key...