Porcini's Pronto Case Study

Nova Southeastern University

Wayne Huizenga Graduate School

of Business & Entrepreneurship

Masters in Leadership Program

Assignment for Course: OPS 5095 – Service Operations Management

Submitted to: Dr. Kimberly Deranek

Submitted by: Jermaine Mcfarlane

Date of Submission: March 1st, 2015

Title of Assignment: Porcini’s Pronto Case Analysis

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Executive Summary

Porcini’s is a family-owned Italian restaurant located in Boston’s North End. Porcini’s is today has grown into a successful full-service regional restaurant chain. As of 2010, the brand had grown to some 23 restaurants in the Northeastern United States, employing 954 workers while amassing $94.3 million in revenue and 4% gross profit margins in revenues.

Porcini’s has managed to separate and differentiate itself from its competitors, mainly Olive Garden, whom they have identified as their main competitors by providing superior quality service and food while promoting its family-owned, Italian mantra.

The management at Porcini’s realizes that their restaurant does not have the national appeal and capital resources as their main rivals Olive Garden, therefore, they are now pondering a new idea of introducing a smaller spin brand of Porcini’s called Alessio’s Pronto. This spin-off brand will have at its core a more limited number of meal options at lower prices, faster food delivery, maintain the same level of service and quality as Porcini’s....