Submitted by: Submitted by unam
Views: 292
Words: 656
Pages: 3
Category: Business and Industry
Date Submitted: 02/21/2011 12:10 AM
Executive Summary
1.1 Overview
Briefly explain the fundamentals of your business.
• Low cost cooling solutions
• Improvised technology adapted to local climatic needs
1.2 Market Need:
What problems are you solving or going after an unmet need?
• High costs
• Energy crisis
• Inexpensive cooling solution
•
1.3 Opportunity Size:
"How big is this problem, i.e. how big is the target market?"
• Huge Target Market
• Wide scale national problem
1.4 Competition:
"Who are your competitors and how are they attempting to satisfy the need?"
• Window AC
• Low end Split AC
• Local and Imported desert coolers
1.4 Our Solution:
“How are your product/services (our solution) different from the competitors-What is your competitive advantage? I.e. proprietary advantage in the form of patents, trade secrets, trademarks, customer base, barrier to entry, etc.)?”
• Adapted technology
• After sales service
• Brand name and Image
• Low production costs
• Added features
• Health benefits
1.5 Economic Benefit:
"What is the value proposition of your solution or what is the economic benefit of solving that problem? - and can you quantify it?"
• Low cost
• Easy Maintenance
• Low energy consumption
1.6 Current or Potential Customers
“Who are going to be your next ten customers” Identify current and potential customers (attach testimonials in appendix). Who are/will be the next ten customers for this company? Individuals/Companies, What are their positions? What will they spend?
1. Commercial
• offices
2. Households
• Lower class
• Middle Class
• Upper Middle Class
• Upper Class
1.7 Business Model:
"How are you going to make money?"
• Revenue Model through sales and services
1.8 Go to Market Strategy:
"How do you go to the market?" - Summarize your sales and marketing plans, and explain why these plans are credible.
• Partnership with a current market player will allow us to utilize their brand name along with their distribution...