Global Licensed Merchandise Licensed Toys Market Trends, Growth and Opportunities Research Report (2016-2020)

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The report titled Global Licensed Merchandise Market-Focus on Licensed Toys: Trends and Opportunities (2016-2020) analyzes the potential opportunities and significant trends in the global licensed merchandise retail market, with special focus on licensed toys. The report provides detailed analysis of the market size and segmentation of the industry with regional focus on major North American markets such as the United States and Canada and Asia Pacific region. The US is the birthplace of many international licenses and is the biggest licensed toys market globally. Europe is the second largest licensed toy region in the world. Asia Pacific is catching up by being home to seven out of the top 10 most heavily licensed traditional toys and markets globally.

The report also assesses the market share of the industry based on popular licensing categories like Character/Entertainment, Corporate Brand, Fashion, etc. Business profiles and analysis of the business strategies of the leading companies operating in the segment such as Disney Consumer Products, Inc., Warner Brothers Consumer Products, Inc. and Viacom Inc. are also included in the report.

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Geographical Coverage

The US

Canada

Asia Pacific

Company Coverage

Disney Consumer Products, Inc.

Warner Brothers Consumer Products, Inc.

Viacom Inc.

Executive Summary

Licensing refers to the business arrangement allowing one company to permit another company to manufacture its products for a specified payment. There are practically no limits on merchandise that can be licensed. It can range from bed sheets to running shoes; clocks to rings; shower curtains to stuffed animals, etc. Character licensing accounted for major...