Submitted by: Submitted by insayne
Views: 595
Words: 536
Pages: 3
Category: Business and Industry
Date Submitted: 02/21/2011 10:49 PM
Agenda
• Brand Elements
– – – – – – – Criteria for choosing brand elements Brand Names Logo’s and Symbols URLs Characters Slogans and Jingles Packaging
Nagesh Pai, Visiting Faculty, NMIMS University
Brand Elements??
• • • • • • • • • • Sometimes called Brand Identities Tradmarkable devices to identify and differentiate brands Brand names – URLs – Gangofgirls.com, Moneycontrol.com, Logos Symbols/ Characters – (Mascots and rings of olympics) Spokespeople Slogans Jingles Packages
Nagesh Pai, Visiting Faculty, NMIMS University
Criteria for choosing Brand Elements
• • • • • • Memorability Meaningfulness Likability Transferability Adaptability Protectability
Nagesh Pai, Visiting Faculty, NMIMS University
Criteria for choosing Brand Elements
• • • • • • Memorability Meaningfulness Likability Transferability Adaptability Protectability Easily Recognized Easily Recalled
Nagesh Pai, Visiting Faculty, NMIMS University
Meaningful
• • • • • • Memorability Meaningfulness Likability Transferability Adaptability Protectability
Descriptive Persuasive
Nagesh Pai, Visiting Faculty, NMIMS University
Likability
• • • • • • Memorability Meaningfulness Likability Transferability Adaptability Protectability
Fun and Interesting
Rich Visual and Verbal imagery
Aesthetically pleasing
Nagesh Pai, Visiting Faculty, NMIMS University
Transferability
• • • • • • Memorability Meaningfulness Likability Transferability Adaptability Protectability
•Within and across product categories •Across geographical Boundaries and cultures
Nagesh Pai, Visiting Faculty, NMIMS University
Adaptability
• • • • • • Memorability Meaningfulness Likability Transferability Adaptability Protectability
•Flexible •Updateable
Nagesh Pai, Visiting Faculty, NMIMS University
Criteria for choosing Brand Elements
• • • • • • Memorability Meaningfulness Likability Transferability Adaptability Protectability
•Legally •Competitively
Nagesh Pai,...