Superjuice

SuperJuice 1

SuperJuice

Your Name

Course Name and Number

California State University Dominguez Hills

Date Submitted

SuperJuice 2

SuperJuice

Luisa de la Cruz was appointed CEO, at SuperJuice, because she had a

history of following the rules. However, Luisa now realized that continuing this

style of leadership may result in bankrupting the company she loved. A new

approach to management was going to be necessary if SuperJuice was to

survive in a new competitive climate. How could Luisa capitalize on the potential

of the company’s strengths, including a loyal and committed workforce?

Environmental Forces Affecting SuperJuice

There are environmental forces impacting the success of SuperJuice. The

social forces include minority managers and employees. The new CEO,

Luisa de la Cruz is a minority and has been a part of a strong organizational

culture. She has, in the past, followed the rules and procedures of a tightly

controlled bureaucratic organization. The company has been a family-run

organization. It has a culture that can be characterized as diversified and

operating with politeness and civility.

Social change. Social change has brought about a new era with contemporary

music, unique photographs, brightly colored posters, and fanciful “dream

catchers” hung from the ceiling. The two employees worked odd hours and

posted signs on their doors such as “Gone to the movies to get my creative

juices flowing.” Management intervened and put a stop to this type of creativity

in favor of the traditional approach of tight control.

SuperJuice 3

Political forces. The political forces at work represent a closed system. Top

management would not support new ideas and new products. An additional

political force was the...