Swot Analysis of Syrius Radio

Running head: SWOT ANALYSIS

SWOT Analysis of Sirius Satellite Radio

Jennifer Franklin

Grand Canyon University

MGT 301

November 21, 2009

SWOT Analysis of Sirius Satellite Radio

Sirius Satellite Radio Holdings, Inc is a progressive satellite radio provider founded as CD Radio, Inc in 1990 and changed its name to Sirius Satellites in 1999. The company is based in New York and is mainly in the United States. The music is static free and totally uninterrupted by commercials. There is a large selection of music, sports, news talk and entertainment with an additional eleven channels that are devoted to traffic weather and data or informational content (Consumer Search, 2009). In 2006, Sirius had a total of over six million subscribers which accounted for a large portion of its revenue. The company also sells radios, accessories for cars, trucks, hoes offices, boats or other consumer electronics retailers and mobile audio dealers as well as though its website and Internet radio.

The motto and goal of Sirius according to the company’s EEO statement is to maintain a good work environment that fosters respect, professionalism and cooperation for all its employees. (Corporate Overview, n.d.). It is their goal to treat everyone fairly and not to discriminate based on actual or perceived race, creed, color, religion, handicap, marital or veteran status or any other characteristic that is protected by the laws of the country.

Sirius is a premium satellite company that truly cares about their consumers offering the manufacturers of receivers to meet the needs its subscribers. The distribution of these products is readily available in more than 20,000 retail locations. Part of the company’s success is due in part to its ability to attract exclusive auto partners, which accounts for over forty percent of the company’s annual sales (Consumer Search, 2009). These partners include Audi, Bentley, BMW, Chrysler, Jaguar, Rolls Royce, Volvo, and the Land...