Leadership Bin Laden

Osama Bin Laden’s Leadership

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Introduction

Osama Bin Laden until his death on 9th September was the most wanted in the world not only by Federal Bureau of Investigation but also people who value life and humanity. There was a sigh of relief after learning that Bin Laden was dead bringing an end to the endless killing of innocent lives through bombing. Evidently, Osama had mastered his field such that he exerted a lot of influence in his dirty work and communication strategy.

Ideally, it can be deduced that Bin Laden has a very clear and consistent vision whose primary focus and goal was to attack America was a very immoral nation. The reasons he wanted to attack America was his thought that America was a nation full of alcohol, homosexuality, and gambling. His core mission was also adopted by the terrorist groups who were like minded and expanded their goals to attacking even local governments. Using his much thought tactics, he managed to moderate the groups and made their focus clear with an agenda to wreck America.

He was able to achieve this through his ability to communicate and exert influence on his organization, the other affiliated groups and also the world at large. Understanding the audience is one of the fundamental rules for effective communication. Therefore, Osama took this principle to heart and applied it to his system of communication and strategy. He was shrewd in that he used different concepts when speaking about America to the various groups he managed to capture and lead.

His organization was a very a secretive distributed and amorphous, and there was a challenge of directing the group to a common goal. He managed to instill a code of conduct and discipline to his followers through that he was able to control and dominate them.

One of the ways he managed to control the audience, communicate with them and exert influence on the world was through legitimization especially the social and religious legitimization. In the...