Alberta Pork

Alberta Livestock & Meat Strategy • 2008 - 2013 Implementation Plan

Building the Future for

Alberta Meat Products

Prepared Through a Collaborative Process With:

• Alberta’s livestock and meat industry

• Alberta Agriculture and Rural Development (ARD)

• Alberta Livestock and Meat Agency Ltd. (ALMA)

• Agricultural Financial Services Corporation (AFSC)

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Alberta Livestock & Meat Strategy • 2008 - 2013 Implementation Plan

Situation Report

Canada’s livestock industry is at a crossroads with Alberta at the center. The BSE

crisis and food safety issues created the need to think and respond differently

to production and marketing efforts. With a commitment to real change that

invites re-invention, the future for the Alberta livestock and meat industry

promises to be bright. This document describes how the alignment of partners

and a new plan of attack will enable us to take advantage of the tremendous

opportunities that lie ahead.

The Alberta Livestock and Meat Strategy (ALMS) was announced in June 2008.

Since then an extensive consultation has been undertaken to solicit feedback

and develop further insights into improving strategies for the transformation

of the livestock and meat industry in Alberta. Four key groups have been

collaborating to define a roadmap that will allow the livestock and meat

industry to achieve a future that is prosperous and beneficial for all.

These partners of the plan are:

(producers, feeders, processors);

1. Alberta livestock and meat industry

2. Alberta Livestock and Meat Agency Ltd. (ALMA);

3. Alberta Agriculture and Rural Development (ARD); and

4. Agricultural Finance Services Corporation (AFSC).

Each stakeholder is key to a healthy livestock and meat industry. We must

work in harmony to build the vision and provide a blueprint for strategically

rebuilding the industry, recapturing lost markets and establishing the foundation

for further success. The Alberta Livestock and Meat Strategy presented...