My Paper

Favorite Brand Paper

MKT/421

Marcia Williams

November 12, 2015

Eric Graves

Introduction

Engaging consumers in the modern business environment requires some savvy branding efforts from companies in virtually every industry. My all time favorite brand is Jordan, which are the shoes of course because how highly competitive sneakers are because they are so many basketball players coming out with their own shoes as well. The following paper will analyze the branch and explain how effective branding has fostered financial success for stakeholders.

Reasons I’m Passionate about the Jordan Brand

I have been wearing Jordan sneakers since elementary school. The first reason I am passionate about the brand of Jordan is because of the Michael Jordan ability to adapt to the trends in the American culture and also bring back old shoes that were no longer available for the American culture to buy. You would see Michael Jordan brand of shoes in America’s favorite movies that other people have done or Michael Jordan himself. In some cases this makes the company stand out relative to its main competitors of like LeBron and Kobe. While all competitors now offer similar sneaker value, being the first to have a success brand of sneakers in movies and always selling out brings great value to this brand Jordan has created. The second reason for choosing Jordan is the company’s commitment to rejuvenate and bring out different styles and colors for all ages and whether you male or female, he’s making the shoes for them too. Since Jordan debuted in 1985, by Nike these brands has been more than a basketball shoe in the black community, but have become everything from fashion accessory to a status symbol as well. In the early 1990s, at the height of hip-hop’s Renaissance period, the shoes became synonymous with rap music and hip hop culture.

Loyal Customer Relationships across Different Groups

The financial services sector has a very broad customer base...