Submitted by: Submitted by chipo26
Views: 488
Words: 6889
Pages: 28
Category: Other Topics
Date Submitted: 02/24/2011 11:16 PM
is
``````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````[pic] BA International Hotel and Tourism Management
(TM005)
KUCHING.
Done by
Chipo Gracious Maraire 51374
CONTENTS
1. Introduction 2
2. Overview of
3. 3
CURRENT SITUATION
4. Position of Mt Kilimanjaro on TLC 4
5. Potential for Development 7
Feasibility Study
6. Similar Products and Competitors 8
7. Marketing Approaches 9
8. SWOT Analysis 11
FUTURE PLANS
9. Abstract 13
10. Code of Conduct 14
11. Proposed Marketing Strategies 12
12. Human Resources Policies 17
13. Analysis of Financial Strategies 18
14. Risk and Crisis Management 19
15. Sustainable Measures 23
16. Operational Facilities 24
17. Adopting with Current Market Trends 26
18. Action Plan 27
19. Conclusion 31
20. References 32
21. Appendix 33
INTRODUCTION
Tanzania is a country that is rich in tourism resources such as National Parks, mountains, extinct volcanoes and some beaches such as Zanzibar. Amongst then mountains there is one particular one which has been said to Africa’s highest point and this is Mt Kilimanjaro. It attracts a lot of tourists from all over the world who want to climb this mountain.
Over the years Mt Kilimanjaro has fallen victim to the scourge of global warming and the snow cap at the summit of the mountain is slowly but surely disappearing. This has been due to various reasons with some locals speculating that it is because the gods are angry and scientists simply saying it is because of global warming that has been escalated by some of the activities in the Kilimanjaro region.
This report aims at looking at the problems facing Mt Kilimanjaro then coming up with solutions and ideas that...