Ikea Case

In the past time, traditional paper reading has been deeply rooted in Chinese people’s daily life for many years. With the development of the times, a new way of reading came into our life which is called “electronic reading” today. Especially in recent years, along with the rapid development of the network and various kinds of intelligent terminals, some people hold the view that this way of reading has gradually started to replace the way of traditional paper reading.

Electronic reading, there are two meanings as follows, one is the reading object is electronic, that is, the contents of the reading are presented through electronic methods, such as e-books, network novels, electronic maps, digital photos, blogs, web pages and so on, another one is to digitalize the way of reading, that is the carrier or terminal of reading is a screen display of electronic instruments, such as PC computer, MP3, PDA, MP4, notebook computers, mobile phones, readers, etc. The rapid development of digital reading, such as great scourges, is potential to replace the paper reading. One is caused by the network information and the rapid development of intelligent terminals, what’s more, it has obvious advantages, like the portability of the digital reading. A mobile phone or a computer can store thousands of books, that is to say, we can always carry lots of books, compared to the traditional books, the information contents become much larger. Not only that, we can come up with an electronic reader at any time and any place you want.

to some extent, e-books are also more environmental and energy-saving, eliminating the need for traditional books and publications to print the papers, reducing the consumption of trees, which is also consistent with contemporary environmental awareness and sustainable development trend.

Traditional reading was only limited to the text picture, as for electronic reading, which includes "the picture", "the word", "the sound, and the reading effect is more...