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Managing Motivation
The Seth Seiders Syndicate and the Motivational Publicity Business in the 1920s
Author(s): David A. Gray
Source: Winterthur Portfolio, Vol. 44, No. 1 (Spring 2010), pp. 77-122
Published by: University of Chicago Press on behalf of the Henry Francis du Pont Winterthur
Museum, Inc.
Stable URL: http://www.jstor.org/stable/10.1086/651088
Accessed: 06-02-2016 08:10 UTC
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Managing Motivation
The Seth Seiders Syndicate and the Motivational Publicity
Business in the 1920s
David A. Gray
This article examines workplace posters and Pivot Man Letters (illustrated stories for foremen) sold to employers by the Seth
Seiders Syndicate in the 1920s. The article analyzes the Syndicate’s efforts to hone and market its products as versatile forms of
emotional conditioning in the workplace. It also analyzes the Syndicate’s corporate photograph album to demonstrate its
promotion of similar motivational techniques within its own sales force. By adapting an older good/bad worker dichotomy to
emerging ideas about aesthetic training, the Syndicate provided managers with a form of motivational aesthetics consistent
with both traditional and newer management conceptions...