Anthropology Final

Jordan Edwards

ANTH 332

Professor Trencher

Final Assignment

In considering the possible essay prompts mentioned last week, this essay will focus on the second and third choices; being written from my standpoint as a hypothetical incoming Director of Global Business of a restaurant, that is launching a new service and product from American to China and Japan. This piece is seeking to explain to the board and potential investors of the business what the restaurant is and how it will adapt as it becomes a transnational company.

Overview of the Business:

The business that I work for is called My Bowl. My Bowl is a Quick Service Restaurant (QSR, differentiated from fast food; for example, Chipotle or Panera Bread) that specializes in Chinese, Japanese, and South Asia flavors. The restaurant works under the franchise system and has operated in the United States, but has immediate intentions to expand internationally to both China and Japan. The niche of My Bowl is that the customers are allowed to quickly and conveniently order a distinct, individualized rice or noodle bowls according to their specific tastes. Upon entering, the customer enters and fills out the card, in which all proteins, rice, vegetables, seasonings, and sauces that the restaurant offers are organized on. After customizing the exact choices the customer wishes, the customer hands the card to the cashier and pays. If customers do not wish to deviate away from traditional dishes, they may mark a separate card which offers a more traditional menu.

The logo of My Bowl consists of vibrant purple, orange, green, and blue figurines holding hands around an empty circle (the rice bowl). The purpose of this logo is to pictorially articulate a joining of different varieties of things (flavors and individualized tastes) coming together to provide for a harmonious experience. I believe that the My Bowl business concept will work in China and Japan (Beijing and Tokyo at first), and the...