Balkans Destination Market 2016 Market Size, Share, Trends and Forecast 2016

Balkans Destination Market Share and Size, Trends and Growth, Consumer and Market Insights, Analysis Forecasts 2020

Summary

With over 28 million arrivals visiting Croatia, Bulgaria, Romania, and Slovenia in 2015, the Balkans is fast becoming a leading tourism destination in Europe. With numerous cultural UNESCO sites, picturesque winter and summer locations, alongside cheap and accessible accommodation and travel options available the region has seen year on year growth, with 2015 seeing over 7% growth in arrivals. Such advantages have placed the Balkans in a positive position, with Canadean expecting to see 38 million visitors to arrive by 2020. Among the Balkan countries, Croatia consistently leads as the top destination in the region, but smaller markets such as Slovenia are increasing at a fast rate.

Key Findings

A major boost for Balkan tourism is European Union (EU) funding for regional projects. Implemented to boost cooperation among former warring states, the EU has identified a number of tourism projects related to cultural and ecotourism.

Priority areas of funding include a project for promoting tourism in the Lower Danube Region shared by Romania and Bulgaria.

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Reasons To Buy

Make strategic business decisions using historic and forecast market data related to Croatia, Bulgaria, Slovenia and Romania's Inbound Travel and Tourism sector

Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

Table Of Content

Regional Snapshot

Romania Key Trends, New Developments

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Main Source Markets - Hungary and US

Bulgaria Key Trends, New Developments

Main Source Markets - Turkey and Greece

Croatia Key Trends, New Developments

Main Source Markets - United Kingdom and Poland

Slovenia Key Trends,...