Social Networking to Improve Organizational Performance

Social Networks to Improve Organizational Performance

Table of Contents

Table of Contents 1

Executive Summary 2

Introduction 2

Critical Literature Review 3

Initial Definitions 3

Networking 3

Social Networking Technology 4

Organizations 4

How Organizations are Using Online Social Networking 5

Organizational Culture and Processes 5

Increasing Scope and Contacts 6

Internal and External Communication 6

New Directions 7

Improving Organizational Performance via Online Social Networking 7

Customer Satisfaction 8

Flexibility 9

Productivity 10

Challenges Involved with Online Social Networking 11

Privacy and Security Threats 11

Trust 12

Organizational Culture 12

Major Points 13

Group Opinion 14

Conclusion 16

References – Organized by Paper Section 17

Executive Summary

In today’s highly dynamic, fast-paced business climate, managers who pay close attention to technological trends are better able to position their organizations to perform at the highest levels. Those managers who do not run the risk of getting left behind. Research shows that one such trend that is gaining momentum is the proliferation of online social networking in organizations, and the vast benefits they provide. However, many are still hesitant to adopt these tools into their business processes. This paper sets out to assist managers by demonstrating the various ways that organizations have leveraged online social networks and by providing research that shows how online social networks can increase customer satisfaction, flexibility and productivity.

The paper will conclude by providing managers with some guidelines for “tapping online social networks” in order to maximize the probability of success and overcome any potential challenges. In addition,...