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Social Networks to Improve Organizational Performance
Table of Contents
Table of Contents 1
Executive Summary 2
Critical Literature Review 3
Initial Definitions 3
Social Networking Technology 4
How Organizations are Using Online Social Networking 5
Organizational Culture and Processes 5
Increasing Scope and Contacts 6
Internal and External Communication 6
New Directions 7
Improving Organizational Performance via Online Social Networking 7
Customer Satisfaction 8
Challenges Involved with Online Social Networking 11
Privacy and Security Threats 11
Organizational Culture 12
Major Points 13
Group Opinion 14
References – Organized by Paper Section 17
In today’s highly dynamic, fast-paced business climate, managers who pay close attention to technological trends are better able to position their organizations to perform at the highest levels. Those managers who do not run the risk of getting left behind. Research shows that one such trend that is gaining momentum is the proliferation of online social networking in organizations, and the vast benefits they provide. However, many are still hesitant to adopt these tools into their business processes. This paper sets out to assist managers by demonstrating the various ways that organizations have leveraged online social networks and by providing research that shows how online social networks can increase customer satisfaction, flexibility and productivity.
The paper will conclude by providing managers with some guidelines for “tapping online social networks” in order to maximize the probability of success and overcome any potential challenges. In addition,...
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