Team B Paper for Week 3

Marketing plan: phase III

Denisa Antoine, Antoinette Clay, Chari George, Tremayne J. Smith Sr., Fleur Wheeler

Market/421

February 28, 2011

John Mullin

Abstract

In Marketing Phase III, Team B describes the top four to six attributes of the product chosen in detail. Team B will give a description of the pace at which the service will move through the product life cycle and the factors that will affect the movement. The Team shows how the product life cycle will affect the marketing mix of the service. Team B will also identify the positioning and differentiation strategies, along with the appropriate price strategy to use for the product, or service.

Philly car share marketing plan: Phase III

As Team B approaches the third phase of the marketing plan for Philly Car Share, the top attributes of the service becomes more apparent. These attributes include to the pricing for the service, pod locations, variety of vehicles, availability, and competition. The pacing through the life cycle must take each segment of the cycle into consideration: the introduction, growth, maturity, and decline of the service (Perreault, Cannon & McCarthy, 2009).

The product life cycle may affect the marketing mix because it is likely that the target may change in the different stages as well as the sales may vary in each of the four stages (Perreault et al, 2009). The Team will show how the customers think of the other services (positioning) on the market and what Philly Car Share offers differently (differentiation) from its competitors (Perreault, et al, 2009). the team will identify an appropriate price strategy as it relates to the service positioning and set the prices accordingly.

Top four attributes

Team B shows that because of the current economic situation Philly Car Share can implement ways to accommodate all who have interests in the unforeseen lifestyle adjustment. Therefore, Philly Car Share notes the four top...