Marketing

MRKT 200 Ch 11-15 Final Questions. Check your notes, Dr. Bagnied, F 10

• What are the 3 categories of services? Owned Good Services, Rental Services, and Professional Services.

• What are the 3 stages of services? Pre-Purchase, during Purchases, and Post Services.

• What are the 4 major Characteristics of Services? Intangibility, variability, Perishability, and Inseparability.

• What are the 5 factors that determine prices? Costs, demand, Competition, Channel Members, Government.

• How value is calculated?

• Define a price.

• What are the 4 major pricing objectives? Status quo, Profit based, sales based, and image based.

• Draw a graph of inverse demand curve.

• Draw a graph of Break-Even chart.

• What are the 3 major pricing strategies? Cost Based, Demand Based, and Competition Based.

• Distinguish between Skimming and penetration pricing strategies. Notes/Book.

• What is the difference between one price and flexible price strategies?

• Define Loss Leader. Selling items below cost to generate greater store traffic.

• What is the difference between reactive and proactive price changes?

• Define Trade Discounts.

• Define FOB Factory (EX Factory) pricing, and odd pricing.

• Identify 5 major middlemen activities.

• Identify the 3 major types of Vertical Marketing Systems. Corporate, Contractual, and Administered.

• What are the factors to consider in choosing among middlemen? Cost, experience, quality of personnel / facilities, Business connections, financial strength/ stability.

• Identify 5 sources of power in the channel of distribution. Reward, Coercive, Knowledge, Legal, Referent.

• Define retailing. Selling to the Final Consumer.

• Give 5 types of retailer stores as classified by key marketing strategies.

• Give 4 examples of non-store retailing.

• Identify the 3 primary physical Distribution activities, and 5 secondary activities. Primary:...