Com3705

COM3701/201/1/2016

Tutorial letter 201/1/2016

MARKETING COMMUNICATION

COM3701

Semester 1

Department of Communication Science

IMPORTANT INFORMATION:

This tutorial letter contains feedback on your

assignments and examination preparation.

CONTENTS

PAGE

1

INTRODUCTION

3

2

YOUR LECTURER FOR THIS SEMESTER

3

3

FEEDBACK ON ASSIGNMENT 01 FOR SEMESTER 1

4

4

FEEDBACK ON ASSIGNMENT 02 FOR SEMESTER 1

10

5

EXAMINATION PREPARATION

17

6

CONCLUSION

20

2

COM3701/201

Dear Student

1

INTRODUCTION

We trust that you have enjoyed your studies so far. This tutorial letter contains feedback on

Assignments 01 and 02 and guidelines for your preparation for the examination for Semester 1.

In Tutorial Letter 101, which you received when you registered for COM3701, two assignments

were given.

You had to submit Assignment 01 to gain admission to the examination.

A maximum of 20% of the marks you earned for Assignments 01 and 02 will count towards your

final examination mark.

REMEMBER:

There are various activities in the study guide that serve as self-assessment exercises in

preparation for the examination. We have found, however, that some students ignore these

activities and therefore find the examination difficult. The study guide was written in such a way

that it guides you through the work and assists you in answering the examination questions. So

please attempt to do all the activities to ensure that you understand the work.

IMPORTANT NOTE:

If you cannot get hold of the lecturers, please leave a message with one of the following

departmental secretaries (they will make sure that we receive your message and contact you):

Ms A Vermeulen

012 429 6016

Mrs MN Malefo

012 429 6565

2

YOUR LECTURER FOR THIS SEMESTER

Your lecturer for COM3701 for this semester is as follows:

Lecturer

Mr Gibson Chauke

Module coordinator

Telephone number

012 429 6843

Fax number

012 429 3346

E-mail address

chaukg1@unisa.ac.za

3

3

FEEDBACK ON ASSIGNMENT 01 FOR SEMESTER 1

You had to...