Brand Audit of Nokia

Brand Audit of Nokia

Questionnaire

1-Strongly disagree

2-Disagree

3- Neither agrees nor disagrees

4-Agree

5-Strongly agree

Tick only one option

Q1) Nokia is the brand that comes first to your mind when you think of mobile handset category.

1 | 2 | 3 | 4 Yes | 5 |

Q2) Nokia is the most preferred brand for me.

1 | 2 | 3 | 4Yes | 5 |

Q3) Nokia is the brand in mobile handset category that i will recommend to my friend.

1 | 2 | 3 Yes | 4 | 5 |

Q4) Nokia mobile handsets are available in the price range of 2000 to 35000.

1 | 2 | 3 | 4Yes | 5 |

Q5) Connecting People is the tag line of Nokia.

1 | 2 | 3 | 4 | 5Yes |

Q6) Nokia represent unity by joining hands in their logo.

1 | 2 | 3 | 4 | 5 Yes |

Q7) Nokia brand truly describes two words reliable and tough.

1 | 2 | 3 | 4 | 5 Yes |

Q8) Priyanka Chopra is the brand ambassador of Nokia.

1 | 2 | 3Yes | 4 | 5 |

Q9) Nokia is the official sponsorer of KKR team in IPL.

1 | 2 | 3 Yes | 4 | 5 |

Q 10) Nokia is known to me.

1 | 2 | 3 | 4 | 5 Yes |

Q11) Nokia mobiles have very pleasing personality.

1 | 2 | 3 | 4 Yes | 5 |

Q12) Nokia mobiles are smart and stylish.

1 | 2 | 3 | 4 Yes | 5 |

Q13) Nokia as a brand resonates with youth.

1 | 2 | 3 Yes | 4 | 5 |

Q14) I always purchase Nokia mobiles.

1 | 2Yes | 3 | 4 | 5 |

Q15) Nokia mobile ownership adds prestige to image.

1 | 2 | 3Yes | 4 | 5 |

Q16) Nokia mobiles are always of high quality.

1 | 2 | 3 | 4Yes | 5 |

Q17) Nokia mobile battery last for long hours.

1 | 2 | 3 | 4Yes | 5 |

Q18) Nokia mobiles are worth its price.

1 | 2 | 3 | 4Yes | 5 |

Q19) Nokia is a trust worth brand.

1 | 2 | 3 | 4 | 5Yes |

Q20) Nokia has a tie-up with Airtel.

1 | 2 | 3 | 4 | 5Yes |