Submitted by: Submitted by rish
Views: 965
Words: 321
Pages: 2
Category: Business and Industry
Date Submitted: 03/07/2011 11:53 PM
Brand Audit of Nokia
Questionnaire
1-Strongly disagree
2-Disagree
3- Neither agrees nor disagrees
4-Agree
5-Strongly agree
Tick only one option
Q1) Nokia is the brand that comes first to your mind when you think of mobile handset category.
1 | 2 | 3 | 4 Yes | 5 |
Q2) Nokia is the most preferred brand for me.
1 | 2 | 3 | 4Yes | 5 |
Q3) Nokia is the brand in mobile handset category that i will recommend to my friend.
1 | 2 | 3 Yes | 4 | 5 |
Q4) Nokia mobile handsets are available in the price range of 2000 to 35000.
1 | 2 | 3 | 4Yes | 5 |
Q5) Connecting People is the tag line of Nokia.
1 | 2 | 3 | 4 | 5Yes |
Q6) Nokia represent unity by joining hands in their logo.
1 | 2 | 3 | 4 | 5 Yes |
Q7) Nokia brand truly describes two words reliable and tough.
1 | 2 | 3 | 4 | 5 Yes |
Q8) Priyanka Chopra is the brand ambassador of Nokia.
1 | 2 | 3Yes | 4 | 5 |
Q9) Nokia is the official sponsorer of KKR team in IPL.
1 | 2 | 3 Yes | 4 | 5 |
Q 10) Nokia is known to me.
1 | 2 | 3 | 4 | 5 Yes |
Q11) Nokia mobiles have very pleasing personality.
1 | 2 | 3 | 4 Yes | 5 |
Q12) Nokia mobiles are smart and stylish.
1 | 2 | 3 | 4 Yes | 5 |
Q13) Nokia as a brand resonates with youth.
1 | 2 | 3 Yes | 4 | 5 |
Q14) I always purchase Nokia mobiles.
1 | 2Yes | 3 | 4 | 5 |
Q15) Nokia mobile ownership adds prestige to image.
1 | 2 | 3Yes | 4 | 5 |
Q16) Nokia mobiles are always of high quality.
1 | 2 | 3 | 4Yes | 5 |
Q17) Nokia mobile battery last for long hours.
1 | 2 | 3 | 4Yes | 5 |
Q18) Nokia mobiles are worth its price.
1 | 2 | 3 | 4Yes | 5 |
Q19) Nokia is a trust worth brand.
1 | 2 | 3 | 4 | 5Yes |
Q20) Nokia has a tie-up with Airtel.
1 | 2 | 3 | 4 | 5Yes |