Vietnam Market Brief

Product :

When the company start to selling their products to oversea, they have to face with an improtant of adaption which requires to use different strategies in foreign market that satisfy the unique characteristic of each market. In this case, Sol Sana export their shoes to Vietnam market, they should to understand Vietnamese’s taste. Firtsly, the kinds of shoes have to meet the need, attitudes and desire of customers. Vietnam is a tropical country with the average tempurature approxiamate 35 degree and the most popular transportation is motorbike. Thus sandals, doll shoes and high heels with the height less than 10 cm are more choosen by customers than boots, high heels and winter shoes because of its relevant to climate and convenience for moving. The size of shoes should to be considered as well because Vietnamese customers have a different body shape with Western people. Their feet shape is quite small. Therefore, the shoes with size from 35- 39 UK are more select than the bigger size. However, the design of shoes should not to be changed because Australian product is good enough and the consumers would like to purchase products with the original designs.

Sol Sana seeking to enter to Vietnam market must to be aware the meaning of colour in there. Vietnam is affected by Chinese culture so their meaning of colour is quite similar to China. According to Sable and Arkcaay 2010, the countries sorrow in East Asia, speaciacally China, signal Red is a mark of good fortune and yellow is happiness. Therefore, the colour of shoes and shoes boxes should use bright colours to attract customers instead of dark colours that means unluckily in Vietnam.

Brand name must be ensuring the sound that does not like profane or obsence words in Vietnamese tongue. The lable must comply with the display the name of products, name and address of manufature, storage instructions and these informations must be translated into official language; in this case, that is Vietnmaese....