Icici Bank

INTERNSHIP PROJECT REPORT

From 22nd November-10 to 22 Jan-11

In

FINANCE

Learning about the Product & 5S Philosophy

From

Submitted By :-

GAGAN SANDHU

M.B.A IIIrd Semester

International Institute Of Management Studies

Sector 63, Noida

Declaration

I, Gagan Sandhu Student of International Institute of Business studies, Noida hereby declare that this Internship Report is the specific work which is Carried by me from 22nd November,2010 to 22nd January,2011,towards partial fulfillment of requirement for the M.B.A Course as prescribed by the Punjab Technical University.

Table of Content

CHAPTER No. PARTICULARS

PAGE No.

Acknowledgement 04-05

Executive Summary 05-06

Objective 07-08

Research Methodology 08-09

1 Overview of Industry 09-12

2 About ICICI 13-16

3 Operations & Products 17-46

The 5 ‘S’ Philosophy 46-49

Retail Business Development (RBD) 49-52

Bank@Home 52-54

Corporate Boxes 55

4 Analysis and Findings 56

Frequency of foot fall at the branch 57

Distance of branch from Home/Office 58

Major issues for visiting the branch 59

Comfort level of carrying out transactions from home 60

Awareness of Bank@home service 61

Awareness that Bank@home is a free service 62

Enrollment status 63

Enroll now 64

5 Conclusion and Recommendation 65

Conclusion 66-67

Awareness Promotion Strategies Recommended 68-70

Proposed Locations for installing Drop boxes 70-71

Suggestions 72-73

ACKNOWLEDGEMENT

On the successful completion of this project I would like to express gratitude to all the people who have helped me in completion of this project. I wish to extend my deep and sincere gratitude to Ms.Mallika Gupta , Mr.Sanjeet kumar and Mr.Rishi Khandelwal to take out time from their busy schedules to provide me with their able guidance at the time of need and who also helped me whole heartedly to achieve the ultimate goal of the study. I would also like thank...