Submitted by: Submitted by abegale
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Category: Business and Industry
Date Submitted: 03/10/2011 04:03 PM
KEY INTERNAL FACTORS | FORCE | WEIGHT | RATING | WTD SCORE |
INTERNAL OPPORTUNITIES | | | | |
1. | Strong ethical culture | Culture | .10 | 3 | .30 |
2. | Revenue is the first among the competitors | Finance | .15 | 4 | .60 |
3. | Highly motivated sales force | Marketing | .10 | 2 | .20 |
4. | Good corporate image | Management | .10 | 4 | .40 |
5. | Technological competencies | R&D | .10 | 3 | .30 |
6. | Strong R&D | R&D | .10 | 3 | .30 |
INTERNAL WEAKNESSES | | | | |
1. | Price competitiveness | Marketing | .10 | 2 | .20 |
2. | Customer complaints in prepaid services | Operations | .10 | 3 | .30 |
3. | Inconsistency of network signals | Productions | .05 | 2 | .10 |
4. | Operational efficiency issue | Operations | .10 | 2 | .20 |
| TOTAL | | 1.00 | | 2.9 |
I-F-E MATRIX
I-E MATRIX
I
IV
VII
II
VIII
VI
III
V
AVERAGE
2.0-2.99
WEAK
1.0-1.99
STRONG
3.0-4.0
MEDIUM
2.0-2.99
LOW
1.0-1.99
HIGH
3.0-4.0
PLDT
IFE =
EFE =
IX
TOTAL EFE WEIGHTED SCORE
TOTAL IFE WEIGHTED SCORE
CELL I STRATEGIES
- Grow and Build
* Intensive
* Integrative
1.Market development
2.Market penetration
3.Product development
4.Forward integration
5.Backward integration
6.Horizontal integration
7.Concentric diversification
RAPID MARKET GROWTH
QUADRANT II
QUADRANT I
QUADRANT III
QUADRANT IV
SLOW MARKET GROWTH
STRONG COMPETITIVE COMPETITION
WEAK
COMPETITIVE COMPETITION
In Grand Strategy (GSM) PLDT is located in Quadrant I where applicable strategies are market development, market penetration, market development , forward integration, backward integration and concentric diversification.
INTEGRATION STRATEGIES
1
Forward Integration
2
Backward Integration
3
Horizontal Integration
INTENSIVE STRATEGIES
...