Hello

Amazon.com:

Mission Statement: It’s our goal to be Earth’s most customer-centric company, where customers can find and discover anything at Amazon.com.

Vision Statement: Our vision is to be Earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.

I found the mission statement on Amazon’s Facebook and its Vision Statement on Amazon.com.

There are three of the mission statement components outlined in this chapter were discussed in the statement I found. They are customer-market, product-service and consumers. “To be Earth’s most customer-centric company” can show that there no age or gender limit for its customers. “Customers can find and discover anything at Amazon.com” prove that there are various types of products sells in this site and also tell consumers that they can find everything they want in here.

Amazon.com:

Mission Statement: Our vision is to be Earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.

I found the mission statement on Amazon.com, it is a consolidated statement.

There are three of the mission statement components outlined in this chapter were discussed in the statement I found. They are customer-market, product-service and consumers. “Earth's most customer-centric company” can show that there no age or gender limit for its customers. “Find and discover anything they might want to buy online” prove that there are various types of products sells in this site and also tell consumers that they can find everything they want in here.

1. How much of Absolut’s success was due to market trends favoring Absolut, and how much to Roux’s marketing skills?

I think there are 20% success rate was due to market a trend favoring Absolut and 80% was due to Roux’s marketing skills. Market trends are important, if a company has good marketing skill but there are no chance to use then...