Mcd to Russia

2016

2016

Carolina Espinosa Bueno

Michael Gamboa

Andrés Alva Valdivieso

Martin Ibañez Figueroa

Carolina Espinosa Bueno

Michael Gamboa

Andrés Alva Valdivieso

Martin Ibañez Figueroa

Mcdonalds

Russia Consumer Trends

In addition to the gourmet food supply grows exotic products and different types of cuisine. One of the segments that have greater possibilities to adapt to the demand for exotic flavors.

The disparity in income distribution is high, and the crisis also had an impact on the consumer mentality of the Russian population, a segment of consumers keep a higher propensity to saving money and continue to buy cheaper products standard presentations.

One of our pluses with Russia and income McDonals this country is its ability to adapt to non-traditional flavors which allows the company to successfully enter.

Entry Strategies

* It is important that the advertising material is in English and Russian

* If you need an interpreter, someone to speak Spanish or English and very fluent Russian

* It is important to be polite, Russians remember the small details.

* It is important to add to our product new features and benefits to attract the Russian market

* Change In our product design, presentation, depending on the Russian preferences but without changing the essence of the brand

* Expand our product line adapting it to the Russian market and preference in food

Mcdonalds

The brothers Richard and Maurice McDonald opened his first McDonald's restaurant, which already had request service from the car "drive-in" in San Bernardino (California) in 1948. This restaurant impressed by its octagonal form and windows that allowed the public observe the kitchen and check the quality of the facilities and the manufacture of the product.

The menu, with burgers, fries, shakes, sodas and cake, was also very affordable, as hamburger cost 15 cents against 30 who were paid the most competitors.

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* Expansion

During the 1960s...