Baby Food in Turkey

June 24th 2016 Mumbai, India: Bharatbook.com announces a report on “ Baby Food in Turkey ”. Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

Summary

The Turkish market has performed strongly over the past six years, stimulated by higher numbers of births over the past two or three years, a generally buoyant economy, and strong marketing by manufacturers. In value terms, the market was up 132% on 2009. Despite falls in real prices over the historic period for all products, the price of most items, particularly milks, remains high by international standards. During 2009–2015, retail sales rose by 132% at current prices, but by only 46% at constant 2009 prices. Turkey's economy is forecast to perform relatively well over the period up to 2021, with real growth averaging 4% per annum.

Key Findings

• The Baby Food Market in Turkey has performed strongly over the past six years, stimulated by higher numbers of births over the past two or three years. In 2015, sales stood at 70.2% higher than in 2009.

• Baby milks continue to account for the bulk of sales, equivalent to 85.9% of volume and 94.1% of value in 2015. Cereals & dry meals accounted for 4.9% of volume sales in 2015.

• Until recently, three manufacturers dominated the market: Danone, Nestlé, and Ülker Hero. Although Danone remained market leader in 2015, with almost two-thirds of the market. In 2015, Danone was followed by Hero and Hipp, with Nestlé believed to have achieved fourth place overall.

• Baby food was traditionally distributed via pharmacies, with baby food sales through grocery outlets limited to cereals and meals. Now, however, baby milks are also widely available in supermarkets and hypermarkets. These outlets are now estimated to hold approximately two-thirds of all baby food sales, with pharmacies accounting for a third of volume sales.

Synopsis

“Baby Food in...