Inyro

INTRODUCITON

Every business organization that comes into contact with the customer develops a perception in the mind of the customer. Today, in this competitive world every organization needs to know the perception in the mind of the customers. In order to gain mind share or heart share of customers along with the market share is the main lookout for the organizations. Especially in consumer electronics sector, where the products are more or less same, the only way to leave positive impact on customer’s mind and to gain competitive advantage is providing best possible services to the customers.

INTRODUCTION TO THE COMPANY

Sansui, a globally recognized brand name and one of the World leaders in consumer electronics, was founded in 1944. Sansui started manufacturing transformers and subsequently, expanded into manufacturing Hi-Fi amplifiers and other electrical equipment. Historically, Sansui has been a technology leader in the electronic industry, with such firsts as: First Audio Transformer; First High Powered Tube-transistor Amplifier; First in the World with matrix “Surround sound” in 1970, Stereo AM in 1876 and Digital Sound Processing in 1983, to mention but a few.

Sansui is now primarily engaged in the design, manufacture and marketing of home audio / video products. Sansui audio / video products consist of an extensive range of Home Theater Systems, AV receivers, Components Systems. DVD Players, Mini and Micro Systems, Portables, Discman, Portable MP3 Players, 5.1 Speaker Systems, and a range of Television products that also include LCD / Plasma and Rear Projectio Televisions.