Asia-Pacific Ott Video Market Size, Global Insights and Future Outlook: Hexa Reports

Hexa Reports

Market Research Reports and Insightful Company Profiles

Asia-Pacific OTT Video Market Share, Size, Global Insights,

Emerging Trends, Growth Drivers and Future Outlook:

Hexa Reports

Summary

OTT video markets in Asia-Pacific differ largely due to demographic and economic factors and the

telecom landscape. Markets with high adoption rates of pay-TV, fixed broadband and mobile broadband

see the most robust and innovative OTT ecosystems.

In South Korea and Singapore, where smartphone and pay-TV penetration rates exceed 80%, there are

OTT services that function as linear and SVoD TV-everywhere complements to traditional pay-TV

services.

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These have evolved either through telecom operators or pay-TV providers offering an OTT service

themselves, for example Hooq from Singtel, or through broadcasters leveraging their assets on the

Internet, like Pooq from South Korea's terrestrial broadcasters or Toggle from FTA providers in

Singapore. OTT services in both markets see heavy traffic from mobile networks. Markets with low payTV penetration, low broadband penetration or low smartphone penetration see lower levels of OTT

adoption and simpler services.

Hexa Reports

Market Research Reports and Insightful Company Profiles

Key Findings

 Best practices from Asia-Pacific providers show how important hybrid models are to success in

OTT video. OTT providers in markets that score lower on the Readiness and Intensity sections of

the Pyramid Research OTT Video Market Attractiveness Index should consider focusing on AVoD

before introducing SVoD and TVoD services.

 The importance of mobile service in Asia-Pacific should not be underestimated: in emerging

Asia, mobile networks offer a way to expand the addressable OTT market, while Wi-Fi

represents a key enabler technology for nomadic usage in developed Asia.

 Pure-play OTT players and telecom operators should seek to...