Europe Ott Video Market Size, Global Insights and Future Outlook: Hexa Reports

Hexa Reports

Market Research Reports and Insightful Company Profiles

Europe OTT Video Market Share, Size, Global Insights,

Emerging Trends, Growth Drivers and Future Outlook:

Hexa Reports

Summary

With increasing popularity of OTT services, an increasing number of mobile operators, pay-TV providers,

broadcasters and media companies are expanding into the OTT arena either by partnering with OTT

players or by launching their own OTT services. Most European markets provide indeed a suitable

environment for OTT video growth, offering high broadband and pay-TV penetrations and high average

connection speeds.

In Western Europe, SVoD is gaining traction while AVoD dominates the OTT video market in Central and

Eastern Europe. Examples of OTT services introduced by mobile operators include Video load by

Deutsche Telekom. Broadcaster CME has its own OTT service called Voyo available in all of the six

markets where CME has operations while pay-TV operator Cyfrowy Polsat launched Ipla in Poland and

German media company ProSiebenSat.1 Media launched maxdome in German-speaking countries.

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Rising penetration of connected devices across Europe is also forcing OTT players to provide services on

multiple platforms such as mobile, tablets, smart TVs, game consoles, etc., and are actively pursuing

deals with these parties to support the uptake of their OTT services

Hexa Reports

Market Research Reports and Insightful Company Profiles

Key Findings

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Western Europe region being more affluent than the Central Eastern Europe has higher penetration

of SVoD/TVoD OTT subscriptions accounts. AVoD model dominates the CEE region.

Telecom operators, broadcasters, media companies and pay-tv operators in the region are actively

looking to take advantage of rising demand of video services to add value to their existing...