Submitted by: Submitted by williamdonald
Views: 10
Words: 448
Pages: 2
Category: Business and Industry
Date Submitted: 07/14/2016 12:20 AM
Using big data analytics, this research covers all top washing machine brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by washing machine sales, number of times online users mention about a particular washing machine brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.
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List of Topics
Tmall and JD sales rankings of Chinese and foreign washing machine brands and includes sales volume ranking of those brands' bestsellers
Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mentioned a particular washing machine brand over the research period
Analysis of brand awareness, including major factors that affect purchase of top 5 bestsellers and user reviews from people who have bought and used them
User analysis of major washing machine brands in China, namely Haier and Littleswan, and includes those brands' user distribution by gender, by age, and by region
List of Companies
Galanz
Hyundai
ihenglMa
LG
Littleswan
Midea
Panasonic
Sanyo
Siemens
TCL
XiaoYa
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Table of Contents
1. Executive summary
1.1 Product Sales
1.2 Brand Position
1.3 Brand Awareness
1.4 User Analysis
2. Research Objective
3. Product Sales Tracking
4. Brand Position Tracking
5. Brand Awareness
5.1 ihengIMa XPB40-688 Reviews
5.2 Midea MB55-V1010H Reviews
5.3 Littleswan TB70-V1058(H) Reviews
5.4 Hyundai XPB35-2188S Reviews
5.5 Hyundai XPB46-1218 Reviews
6. User Analysis...