Kids Marketing Consulting Review

Kids Market Consulting

Natalia Berezovskaya established Kids market Consulting (KMC) in 2004. The

company offer market research services, which is a fast growing industries in

Ukraine after the country independence from Union of Soviet Socialist (USSR).

KMC enjoy 2 years of steady growth before facing declines in sales due to intense

competitions.

First sources of competitions is the advertising companies. They used to

outsources market research work, but now prefer to conduct it themselves in order

to gain more profit. Second competitions is independent consultation. Nonetheless,

they don’t impose much threat since they are not fully capable as full time market

research firms. Based on both competitions, Natalia realizes that she is in danger

and need to implement strategic planning in order to save her company.

Strategic Change

KMC first challenges is potential clients don’t recognizes the importance of kids,

tween and teens market research. This is because kids, tween, and teens market

was labelled by Ukraine firm as customer without disposable income. However,

KMC research had proven that these target market do have their own disposable

income which can be used for spending.

Thus, KCM strategies is to expose this informations, alongside other vital

information in order to increase attentions from potential customer. KMC

promotions on knowledge and awareness was performed through seminars,

presentations, various meetings, and also workshop named “Child-targeted

Marketing”.

After stabilizing their positions in the industries. KMC was faced with another

challenges, which is competitions from non-specializes Ukraine firm. These firms

increase number of competitions in the market and reduce KMC market shares.

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Thus, Natalia need to make another strategic decision either to expand to other

geographical area? Add more services? Or Target another niche market?

Strategy development

KMC strategic plan start prior to its...