The Coffee Shop

Our vision is to be the best coffe shop in the nation, providing the heighest quality of service, the broadest selection of products and the most competitive prices.We are a value -driven company and our five core values;

- Doing the right thing at the right time

- Building strong relationships

-taking care of people

-excellent customer service

-respect for all people

The goal of our marketing plan is to outline the strategies, tactics, and programs that will make the sales goals outlined in the business plan a reality in the whole year.

xxxx, unlike a typical coffee shop, provides a unique forum of relaxasation for leasure, communication and entertainment through the medium of the Internet (JavaNet) is the answer to an increasing demand for coffee shops. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) a place to socialize and share these experiences with friends and colleagues so our place will be that kind of a place that comes to their mind the moment they mention coffee.

Marketing will play a vital role in the success of xxxx. xxxx must build a brand around the services it offers by heavily promoting itself through local television, radio, and print advertising. Marketing efforts are just beginning by the time a potential customer looks at xxxx for the first time. A strong emphasis will be put on both the exterior and the interior design of the shop so that it becomes outstanding and inline with our mission statement.

We are going to strictly focus on keeping customers and building brand loyalty through programs aimed on staffing, experience, and customer satisfaction.

Our target markets include:

Students from nearby housing centers

Business people from the downtown business centers and professional buildings.

Seniors from nearby retirement facilities.

we did a market test to give us a preview, the feedback business is good, and customers will be impressed...