Potassium Sorbate Market Research Report : Global Analysis 2016-2024

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REPORT DESCRIPTION

Potassium sorbate is a kind of salt or chemical that has wide applications in food and beverages as a preservative, as a chemical

for industrial purpose and as a type of solution in personal care products. The demand for potassium sorbate is especially high

in the food industry where it has greater demand in preprocessed foods. In terms of its functionality, it is used as a preservative

to keep food from spoiling as its prime function is to prevent the growth and proliferation of fungus, microbes, mold, and yeast.

The reason behind its excessive usage in the food industry is that it does not have any effect in terms of taste, color and smell

of food. It helps protect food from decomposition, which is driving the sales of potassium sorbate.

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Potassium Sorbate Market: Dynamics

The increasing demand for processed food is one of the major drivers behind the rising demand for potassium sorbate in global

market. With food manufacturing companies offering products with a longer shelf life, the use of potassium sorbate in food

products is expected to remain strong. On the other side in terms of trends, potassium sorbate is gaining importance because of

the increased consumption of baked foods, processed fruits, vegetables and fast food products....