Nordic Countries Vodka Market Insights, Analysis and Forecasts 2015-2019: Hexa Reports

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Nordic Countries Vodka Market Share, Size, Emerging

Trends and Growth, Analysis, Overview and Forecasts 20152019

Technavio's market research analyst predicts the Nordic vodka market to grow at a CAGR of around 4%

during the forecast period. The rising demand for premium vodka and the growing cocktail culture are

the key drivers for the growth of the market. The region is witnessing a growth in bars exclusively

dedicated for cocktails. For instance, 1105 and Curfew are bars that are exclusively dedicated for

cocktails in Copenhagen, Denmark.

The high taxation imposed on alcoholic drinks in the Nordic region is expected to deter the growth of

the market during the forecast period. For instance, Norway imposes around USD 97 per liter of 100%

alcohol as an excise tax. The average tax imposed by most of the European Union countries on per liter

of 100% alcohol is around USD 7.

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Segmentation by distribution channel and analysis of the Nordic vodka market

 On-trade

 Off-trade

The off-trade segment is the largest distribution channel in the Nordic region and consists of

government-monopolized liquor stores, grocery stores, and gas stations.

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Product segmentation and analysis of the Nordic vodka market

 Flavored vodka

 Unflavored vodka

Unflavored vodka dominated the Nordic market during 2014 with a market share of around 82%.

However, the report predicts the flavored segment to be the fastest growing segment during the

forecast period.

Competitive landscape and key vendors

The vodka market in Nordic countries, except Denmark, is dominated by government monopolized

companies.

The leading vendors in the market are  DANZKA Vodka

 Belvedere

 Synergy

 Christiania Spirits

 Global Drinks Finland

Other prominent vendors in the market...