Consumer Market Analysis Report

The study is on two tablet brands which are Apple and Samsung operating similar products and services according to consumer choices. Some consumers may affect the choice of others, but the choice of which brand should be selected depends largely on personal preferences of buyers. Some people believe that both brands are equally well and they are serving and satisfying the needs of their consumers most successfully. If someone is much satisfied with the features and physical appearance of Apple, he will more likely to buy an iPad and never compromise on his buying. Similarly, if a buyer is happy in using Samsung tablet, he will more likely never to compromise on his buying.

The study further discusses consumer behavior theory in marketing their brands, further evaluates internal influence along with external influence which can affect consumer buying decisions in consumer market analysis after applying to the selected firms by using internal influence theory on Apple iPad and external influence theory on Samsung tablet.

Consumer Behavior and Market Analysis

Evaluating consumer buying behavior highlight dependency of consumer behavior on metal as well as physical activity of the consumers. The buying decisions should be studied thoroughly in predicting and analyzing the critical market variations. Consumer is a highly complex entity who is always searching to get the satisfaction of their innumerable needs and desires. Five steps are highly important in consumer buying behavior including problem recognition, information seeking, evaluation of alternatives, purchase decisions & post-purchase evaluation by recognizing different marketing factors. There are various factors influence consumer buying behavior including internal influence and external influence. Internal influence are factors largely depends as a part of the consumer as an individual including demographic and personal factors such as age, education, economic position, self-concept, religion,...